Zoho CRM Implementation for Medical Equipment Company – Magnatek

 

Dhruvsoft provided Zoho CRM Implementation services to one of the prominent medical equipment company – Magnatek Enterprises, Hyderabad. Magnatek manufactures and sells – Operation Theater Tables, Operation Theater Lights and other Hospital equipment to customers worldwide.

Challenges:

• The sales team was not able to focus on sales closure
• Management lacked the clarity on their new business pipeline
• Marketing, lead generation and sales teams were not collaboratively functioning
• Sale reviews did not have enough data points to make decisions
• Lack of communication flow across the sales and distribution network
• Lack of tool to have an integrated view of leads, order management, and customer relationships to understand the market scenario and monitor sales

Solution:

• Zoho CRM integrated with Gmail provided to our client with the seamless solution they had been looking for
• Sales team started using Zoho CRM to communicate and register activities with customers
• Instead of using a standard email client, Magnatek employees use Zoho CRM with integrated Gmail because it provides a more intuitive and productive way of working
• Solution provided a simple and aggregated view of each customer’s status, opportunity pipeline, helps sales staff provide better customer service and gives management valuable insight into the customers’ business

Results:

• End to end real-time visibility of Sales Pipeline
• Reduced Quote processing time
• With Zoho CRM they have improvised their Sales productivity
• Improvement in overall business performance, processes, customer interactions, and data management

Customer Speak:

“As a result of their exceptional service, we have observed tangible improvements in our overall business performance, processes, customer interactions, and data management. It is without hesitation that I would recommend Dhruvsoft’s services to any organization seeking a reliable and knowledgeable partner for CRM implementation” – Sanjay Agarwal, CEO, Magnatek Enterprises, Hyderabad