The pharmaceutical industry is moving fast. Rising competition, strict compliance rules, and growing patient expectations mean pharma companies can no longer rely on manual processes and spreadsheets. AI and Automation are the keys to staying ahead.
Archives for January 2026
How to Align Your Marketing Strategy with CRM Capabilities: A Guide for CMOs
Marketing has changed fundamentally over the last decade. It is no longer limited to launching campaigns, generating brand awareness, or driving website traffic. Modern marketing is data-driven, customer-centric, and directly accountable for revenue outcomes. Today’s Chief Marketing Officers (CMOs) are measured not only on reach or engagement but on pipeline contribution, customer lifetime value, retention, […]
The Role of Chief Service Officers in CRM Selection: Aligning Technology with Business Goals
The service landscape has undergone a massive transformation. Today’s customers expect instant responses, personalized interactions, and consistent service across every channel they use. Whether they reach out on WhatsApp, email, chat, a mobile app, or a support portal, they expect that the company already knows their history, understands their needs, and can resolve their issue […]





“ZOSuccess” is the Zoho Consulting Practice of Dhruvsoft Services Private Limited – a leading Zoho Advanced Partner from India – providing services worldwide …